Golden Zhdanova

Unique and decorative signage for many drive-ins, motels, food stores and other businesses of the 1940s had what was referred to as “privilege signs” provided by one of the major cola brands.

Consisting of the brand’s emblem on a decorative panel, the remainder of the sign would carry the desired message of the storekeeper (such as “Drive-In”) in prismatic, embossed metal letters.

Inspired by the Art Deco sans serif style of those vintage signs, Privilege Sign Two JNL recreates the type design in both regular and oblique versions. The typefaces are solid black, but adding a selected color and a prismatic effect from your favorite graphics program can reproduce the look and feel of those old businesses.

This is a companion font to Privilege Sign JNL, which recreates the condensed sans serif lettering of other privilege signs from

the 1950s and early 1960s.

Office Staff JNL is a version [with serifs added] of Popularity JNL – a condensed Art Deco design based (for the most part) on a popular typeface known in some foundry books as ‘Radiant’ with some reinterpreted characters… and is available in both regular and oblique versions.

An image of the wide, Art Deco influenced lettering of a sign over a coffee bar inside a Jacksonville, Florida Lovett’s Supermarket (a predecessor to Winn-Dixie) inspired the namesake font Coffee Bar JNL – available in both regular and oblique versions.

A 1940s travel poster for the Florida East Coast Railway (which then carried passengers but is now a freight line) had the railroad’s name hand lettered in a bold Art Deco sans.

This inspired Passenger Train JNL, which is available in both regular and oblique versions.

Intertitle cards from a 1942 newsreel inspired the like-named Newsreel Text JNL, which is available in both regular and oblique versions.

The hand lettered title for the 1954 film “Power of the Press” was done in a condensed sans serif type style that is now available digitally in both regular and oblique versions as Local News JNL.

Convicted JNL is a condensed, chamfered sans serif type design inspired by opening credits from the 1940 film of the same name – available in both regular and oblique versions.

The hand lettered cast and production credits for the 1942 music comedy “Holiday Inn” (starring Bing Crosby and Fred Astaire) inspired Vacation Resort JNL, which is available in both regular and oblique versions.

The hand lettered Art Deco sans serif lettering used for the opening titles of the 1941 melodrama “Penny Serenade” (starring Cary Grant) inspired a digital revival.

Romance Song JNL is available in both regular and oblique versions.

It’s Art Deco “thick and thin”… It’s wide… It’s quirky… It’s a hand lettered sign over the lanes of the Bryant-Lake Bowl – a landmark bowling alley in Minneapolis, Minnesota… and it was spotted in an amazing YouTube video from a “drone tour” of the facility!

The sign inspired the font Pin Spotter JNL which is available in both regular and oblique versions.